Childcare Provider Introduces $20 Fine To Families Who Fail To Follow Prescribed Procedures

A major childcare provider operating 18 centres across New South Wales has introduced a $20 fine for families who fail to follow prescribed drop-off and pick-up procedures. The move—framed as a compliance measure—has sparked widespread concern among families, educators, and advocates, especially given the provider’s recent scrutiny during a parliamentary inquiry into safety breaches.

The fine reportedly applies when families:

• Do not follow sign-in/sign-out protocols

• Arrive outside designated timeframes

• Use unapproved collection methods

While intended to enforce safety and consistency, the policy risks being perceived as punitive, especially in a sector built on trust, transparency, and emotional safety.

This controversy highlights deeper tensions in early childhood governance:

• Compliance vs. compassion: Are fines the most effective way to uphold standards?

• Family partnership: How are families being supported to understand and meet expectations?

• Emotional climate: What impact do financial penalties have on the well-being of children, parents, and educators?

Restorative Alternatives to Fines

Rather than defaulting to monetary penalties, services could consider:

1. Visual Reminders & Symbolic Tools

Use pickup clocks, transition cards, or signage with gentle prompts to support routine adherence.

2. Relational Repair Conversations

Invite families into reflective dialogue when procedures are missed. Ask, “What got in the way today?” rather than “Why didn’t you follow the rules?”

3. Hardship Clauses & Grace Periods

Embed flexibility for families navigating complex circumstances—especially single parents, shift workers, or those facing transport challenges.

4. Emotionally Intelligent Policy Communication

Frame expectations through warmth and clarity. Replace punitive language with collaborative phrasing:

“To keep everyone safe, here’s how we work together during drop-off and pick-up.”

This issue is not just about a fee; it’s about how we lead. Sector leaders have an opportunity to:

• Model inclusive, trauma-informed governance
• Prioritize child wellbeing and family dignity
• Reframe compliance through empathy and co-design

In early childhood, every policy is a message. Let ours say: We see you. We support you. We’re in this together.

Reference: 
Childcare Chain Brings In Controversial $20 Parent Fine