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Big W To Give Away Free Sesame Street Books To Children

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From 18th February, BIG W is set to give away more than 2.6 million Sesame Street books entirely free as part of its Free Books For Kids program.
Featuring everybody’s favourite Sesame Street characters, including Elmo, Grover, Big Bird and The Cookie Monster, the books embrace heart-warming stories with inspiring messages for toddlers around individuality, dreaming big and understanding differences.

Returning for its fifth instalment, the initiative seeks to support literacy by making books for early learning more accessible. The program enables across the nation to collect a new Sesame Street book each week, for eight weeks.

To make story time more exciting for the whole family, famous Aussie faces including Rose Byrne and Olivia Newton John will be reading their favourite books, with the videos available across BIG W’s YouTube channel.

The books are free with no purchase necessary to redeem the freebies and they will be available nationally while stocks last.

For more information: Big W 
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