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Communication plan
Posted: Sat Jul 30, 2016 3:48 am
by Aley
Hi,
i'm up to the management cluster for the Diploma of childcare and have to write a communication plan for WECS please help as resources have no indication of what needs to be done.. can you help me Lorina?? Kind Regards Aley
Re: Communication plan
Posted: Sat Jul 30, 2016 12:04 pm
by Lorina
Hi Aley,
Planning is a way to organize actions that will lead to the fulfillment of a goal.
Your goal in this case is to raise awareness about your initiative's long-term benefits to your community.
To develop a plan for communication of any sort, you have to consider some basic questions:
•Why do you want to communicate with the community? (What’s your purpose?)
•Whom do you want to communicate it to? (Who’s your audience?)
•What do you want to communicate? (What’s your message?)
•How do you want to communicate it? (What communication channels will you use?)
•Whom should you contact and what should you do in order to use those channels? (How will you actually distribute your message?)
The answers to these questions constitute your action plan, what you need to do in order to communicate successfully with your audience.
The remainder of your communication plan, involves three steps:
•Implement your action plan. Design your message and distribute it to your intended audience.
•Evaluate your communication efforts, and adjust your plan accordingly.
•Keep at it
Communication is an ongoing activity for any organization that serves, depends upon, or is in any way connected with the community. The purpose, audience, message, and channels may change, but the need to maintain relationships with the media and with key people in the community remain. As a result, an important part of any communication plan is to continue using and revising your plan, based on your experience, throughout the existence of your organization.
How do you develop a plan for communication?
One way to look at planning for communication is as an eight-step process.
The steps are:
1.Identify the purpose of your communication
2.Identify your audience
3.Plan and design your message
4.Consider your resources
5.Plan for obstacles and emergencies
6.Strategize how you’ll connect with the media and others who can help you spread your message
7.Create an action plan
8.Decide how you’ll evaluate your plan and adjust it, based on the results of carrying it out
Ref: Developing A Communication Plan
Hope this helps!
,
Lorina
Re: Communication plan
Posted: Sat Jul 30, 2016 12:04 pm
by Lorina
Let me know if you need further information...
,
Lorina